DOUBLE TROUBLE
experiment, corporate design / 2025
This project deals with the identity formation of twins by assigning them individual media/„corporate designs“, based on survey data. The degree of uniformity/similarity is determined and categorized into one of five levels, on which the design is based. Eleven real pairs of twins were surveyed and ultimately processed into two fictional example pairs, each getting their own designs. The underlying fictional service „Double Trouble“ was also visually explored.
